Alcoholic fizzy waters claw sales from beer | Rabobank

Alcoholic fizzy waters claw sales from beer

Beverages / Financial Times – Jim Watson – November 5, 2019

Alcoholic fizzy waters claw sales from beer

The dramatic rise in spiked seltzer sales has compelled the world’s largest beer companies to compete for a slice of the market. “It’s a totally new category that is not weighed down by past associations with beer, so you have a new ability to brand it to both men and women,” explains Senior Beverage Analyst Jim Watson. “For beer giants, that’s a win.”