Beef: It’s still what’s for dinner | Rabobank

Beef: It’s still what’s for dinner

August 6, 2018

Today’s beef is healthier than ever, reports Food Dive. Despite consumers’ concerns about their health and the environment, production and consumption of beef continues to rise. “Eating quality and wholesomeness of beef is the best it’s ever been,” Senior Animal Protein Analyst Don Close told Food Dive. “The industry collectively got together and came to a conclusion that we’re going to have to make changes and be more responsive to product quality and consumer input,” he said. “Those changes led to better genetic selection, cattle that gain quicker and use less feed per pound gain, leading to higher production expectations.”