Carlsberg Launches Environmentally Friendly Beer Packaging | Rabobank

Carlsberg Launches Environmentally Friendly Beer Packaging

September 11, 2018

Danish brewery Carlsberg replaced the plastic wrapping used to hold its six-packs together with glue. The new packaging, dubbed the “Snap Pack,” is a novel solution to an age-old problem, said Senior Beverage Strategist Stephen Rannekleiv in Forbes. “Consumers are increasingly looking for packaging solutions that use less plastic. The glue pack shows what can be done when the industry starts to push outside its comfort zone.”