Dairy industry flexing to add CBD despite regulatory uncertainty
Food Dive – Jim Watson – January 28, 2020
Senior Beverage Analyst Jim Watson discussed the potential for CBD-infused dairy products and considerations for companies looking to enter the marketplace at the IDFA Dairy Forum. Startups value the first-mover advantage and the attraction of a fast-growing market; they’re less likely to be flustered if the FDA cracks down on them, he told attendees. Large CPG companies, on the other hand, might see more potential for risk in the current regulatory environment. The article also cites findings from Rabobank’s 2018 report on the CBD marketplace.