Hard seltzer explosion continues to bubble | Rabobank

Hard seltzer explosion continues to bubble

Marketplace – Jim Watson – February 18, 2020

Senior Beverage Analyst Jim Watson discussed the growth of the hard seltzer category on Marketplace. Hard seltzers are light on flavor, light on calories and carbs, and appeal to men and women equally, he explains. These qualities may be giving the category an edge over light beer.