How Can Grocers Drive Alcohol Sales in an Ecommerce World? | Rabobank

How Can Grocers Drive Alcohol Sales in an Ecommerce World?

July 2, 2018

If alcohol sales continue to underperform online and if online grocery sales grow as fast as analysts expect, then supermarkets could lose $3.9 billion in alcohol sales per year by 2022, said Beverage Analyst Bourcard Nesin in a June RaboResearch report. In this Progressive Grocer article, he offers four strategies to help retailers increase online alcohol sales.