How One Winery’s Mission to Save the Planet Made Them More Profitable
by Stephen Rannekleiv
Jackson Family Wines is one of the 10 biggest wine companies in the United States. Based in Santa Rosa, California, Jackson Family produces well-known brands like Kendall-Jackson and La Crema, and has dozens more wineries scattered across the globe. But successful brands are only part of Jackson Family’s legacy: They are leaders in the wine industry’s fight against climate change – and their efforts are paying off
“It comes back to being a multi-generational business… I think that really helps us prioritize what’s important. So when we are looking at water and energy, we make sure that we’re doing the right thing for the environment… but also positioning ourselves for future generations.” – Katie Jackson, SVP Jackson Family Wines
Over the last ten years, Jackson Family Wines has achieved a 39% drop in greenhouse gas emissions and a 60% reduction in the water required to produce a bottle of wine.
Few industries have more to lose from climate change than wine, and Jackson Family Wines has been among the most proactive and vocal in the search for solutions to this growing threat. The company has joined forces with Familia Torres to launch a new working group, International Wineries for Climate Action, aimed at bringing like-minded wineries together to collaborate on scalable solutions to reduce greenhouse gases.
We wanted to highlight the progress that Jackson Family Wines has made in order to demonstrate that implementing initiatives to reduce greenhouse gases is not incompatible with a running a profitable business. On the contrary, their business has become more profitable as a result of their sustainability initiatives.
On this episode of our podcast, Liquid Assets, guests Katie Jackson and Julien Gervreau from Jackson Family Wines share their bold vision for a more sustainable wine industry and the progress they’ve made in their own operations to reduce emissions and increase efficiency – all while becoming more profitable in the process.