Insights into the Future: What the Coffee Industry will Look Like in 10 Years | Rabobank

Insights into the Future: What the Coffee Industry will Look Like in 10 Years

August 13, 2018

In CoffeeTalk Magazine’s August cover story, Senior Beverage Analyst Jim Watson explained how consumer trends – like the demand for traceable, sustainable goods – have driven significant changes in the coffee industry. In 10 years, most coffee will be served straight from bean to cup, leaving pods and capsules as a thing of the past, he said.