Milk may need a makeover: Alternatives to dairy are increasingly winning over consumers | Rabobank

Milk may need a makeover: Alternatives to dairy are increasingly winning over consumers

May 29, 2018

Consumer perceptions of dairy-free have shifted. While dairy alternatives may appear healthier than milk and dairy products, there is no evidence to prove that, Senior Dairy Analyst Tom Bailey told CNBC. Rather, “the makers of dairy alternatives generally appear to be doing a better job of connecting emotionally with consumers who favor more dairy-free options to meet their own perceptions about health and lifestyle,” he said.