Pabst Blue Ribbon Launches Coffee-Flavored Beer | Rabobank

Pabst Blue Ribbon Launches Coffee-Flavored Beer

Forbes – Stephen Rannekleiv – July 16, 2019

Pabst Blue Ribbon Launches Coffee-Flavored Beer

A product that brings together coffee with beverage alcohol is not surprising, says Global Beverage Strategist Stephen Rannekleiv in response to the release of PBR’s new Hard Coffee product line. Category blurring has long been an industry trend, he says, noting that many beverage companies are looking outside their traditional categories for growth.