Quality over Quantity for Wine Brands and Winery Visits | Rabobank

Quality over Quantity for Wine Brands and Winery Visits

November 12, 2018

U.S. wine imports rose 9 percent in value but declined 4 percent in volume during the first six months of 2018, compared with the same period a year earlier, reported Wine Enthusiast Magazine, citing Rabobank’s Wine Q3 report. “There is a clear trend in the U.S. of shifting to higher-quality imports,” said Stephen Rannekleiv, Global Beverage Strategist at Rabobank. “The imported wine market is just like the rest of the U.S. wine market—consumers seeking more premium brands.”