US mass beers threatened by craft lagers | Rabobank

US mass beers threatened by craft lagers

October 9, 2018

Senior Beverage Analyst Jim Watson discussed opportunities for craft, premium and light lagers to grab market share from mainstream brewers, such as Budweiser, Miller and Coors. Those brands are supported by heavy advertising, a massive distributor push and a little bit of legacy, said Watson. “But I don’t think that their market share reflects consumer interest in the brands,” he added.